Institutional Landing Page Revamp
The primary challenge revolved around the product itself. While it had an unsatisfactory 1/5 rating on App Store, we needed to get around the situation by focusing on the benefits it provides to over 5 Million citzens in Rio de Janeiro. Despite the lack of a clear and distinctive value proposition on their website, we could still see all the big numbers, achievements, which shows that even though the product itself is poorly designed, it's a great popular product that helps millions of people to go around the city of Rio de Janeiro in a much more afordable way.
Additionally, the challenge of making it more visually appealing and modern-looking. It's essential to work towards a more aesthetic look if you want to be perceived as a trustworthy company and an authority in your niche, or even just communicate clearly your company's values.
So we did it.
To address these substantial challenges and set RioCard Mais® on a path to better communicate their product, I've redesignd the institutional Landing page to promote not only their App, but all the benefits that puts them apart of their competitors.
The journey began by creating new sections to showcase their unfair advantages, then reorganizing the content, setting up a great information hierarchy. This included rethinking the whole footer and header items. The goal here was to clear up what was the company about and their value.
Furthermore, I redesigned their interface to look more modern and clean, that not only reflected the innovation behind the product but also established a strong visual presence.
This was a Case Study with the goal to showcase how I use intentional design to create an interface that actually makes sense.
